Gamifying the Customer Journey: What we can learn from games and AR/VR technologies about designing experiences
Time & Location
About The Event
About the seminar
As the entertainment world is leading us into the Experiential Age, consumers are expecting a more memorable journey from their favourite brands. Next-gen consumers seek experiences they can interact with and share with the world.
In this session, learn from the team of experience designers at CONICAL who use immersive tech such as 3D/AR/VR to transform public and commercial experiences. The CONICAL team will share examples and perspectives on how to design for differentiated experiences across touchpoints of the customer journey, drawing on lessons from interactive digital media to create more engaging, interactive customer experiences.
About the speaker
Alejandro Davila (Alex), runs a digital studio that helps leaders apply interactive digital media & gamification to their existing customer experience and training programs. In his consultancy, Alex has focused on strategic planning, creative development and innovation through ongoing research in emerging technologies.
CONICAL is an Animation & Videogames studio that re-imagines branded entertainment in today’s experience-led economy. Alejandro and his team collaborate on the tech-front with brands and agencies for experiential marketing and educational gamification.
The Resilience Take Away
With the Experiential Digital Age well and truly upon us there is increasing pressure on customer advocates to get creative when designing and thinking about customer experiences. Learn how gamification methodology can create interactive, interactive and therefore memorable experiences for our customers.
What you'll get
- Access to the seminar
- Access to curated On-Demand learning video for this seminar
- A dedicated learning artefact to work on alongside the On-Demand learning video in your own time
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3:50pm - Lobby time
4:00pm - Seminar begins
5:30pm - Seminar ends
1:50pm - Lobby time
2:00pm - Seminar begins
3:30pm - Seminar ends
11:50am - Lobby time
12:00pm - Seminar begins
1:30pm - Seminar ends
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