Gamifying the Customer Journey: What we can learn from games and AR/VR technologies about designing experiences

About the seminar  

As the entertainment world is leading us into the Experiential Age, consumers are expecting a more memorable journey from their favourite brands. Next-gen consumers seek experiences they can interact with and share with the world.

In this session, learn from the team of experience designers at CONICAL who use immersive tech such as 3D/AR/VR to transform public and commercial experiences. The CONICAL team will share examples and perspectives on how to design for differentiated experiences across touchpoints of the customer journey, drawing on lessons from interactive digital media to create more engaging, interactive customer experiences.

About the speaker

Alejandro Davila (Alex), runs a digital studio that helps leaders apply interactive digital media & gamification to their existing customer experience and training programs. In his consultancy, Alex has focused on strategic planning, creative development and innovation through ongoing research in emerging technologies.