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What Is Emotional Resonance in CX Design?
Emotional resonance in CX design has the power to turn stories into action. It’s key to building lasting connections with customers, teams, and stakeholders.
Jul 234 min read


What Makes a Story Have Impact?
In CX design, stories can drive decisions and shape the future of a project, product, or team. What makes a story have an impact and drive meaningful influence?
Jun 93 min read


A story of evolution: Plant & Food Research's CX Collective Design Safari
This April, CX Collective members gathered for an immersive experience at Plant & Food Research (PFR) for a Design Safari.
Apr 163 min read


Unlock the Power of Storytelling in CX: 2025 Is Your Year
Focus on a tool that has the power to transform your career and your impact: storytelling. Join the Storytelling Challenge.
Jan 243 min read


Event Recap: Career Club - How Do I Show My Value?
Demonstrating the value you bring to an organisation is crucial for career growth. At our recent Career Club event, we tackled this importan
Oct 30, 20243 min read


Key Takeaways from the CX Voice Summit
This year’s CX Voice Summit featured speakers from diverse industries and highlighted the evolving landscape of CX, the role of AI, and...
Sep 18, 20243 min read


Navigating Human-Centred Change: The road to Design Impact
Design impact isn't just about creating sleek interfaces or seamless user experiences. It's about shifting the way organisations operate.
Aug 15, 20244 min read


CX Collective Survey Insights 2024
Recently, we surveyed our members and the CX community to understand the challenges they’re facing in their careers and how the CX Collectiv
Jul 31, 20243 min read
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