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Tue, 24 Nov


Online Seminar

Usability testing for the real world

evaluating non-digital experiences

Sorry, registration for this event is full
Usability testing for the real world
Usability testing for the real world

Time & Location

24 Nov 2020, 4:00 pm – 6:00 pm NZDT

Online Seminar


About The Event

If we want to understand how effective a new digital experience is, determining whether or not it meets the needs of our users, what do we do? We plan, run and review the results of a usability test. By following a tried and tested process, we can repeatably and reliably evolve our design and increase the quality of the proposed experience.

But how do we go about testing robustly for non-digital experiences? What are repeatable and scaleable ways to finding unnecessary friction in a new process, service, journey or physical interaction, before it becomes reality for our customers? Most importantly, how do we do this in a way that builds both confidence and momentum by reducing the real and perceived risk of the change that the solution represents?

Join us for this interactive seminar, facilitated by Brendan Jarvis, Managing Founder of The Space InBetween, New Zealand’s only specialist UX research practice and world-class UX lab. During the session we will explore the fundamentals of usability and the principles and methods of usability testing, before we attempt to co-create a framework that adapts these to the evaluation of non-digital experiences.




3:50pm - Lobby open

4:00pm - Seminar begins

6:00pm - Seminar ends


1:50pm - Lobby open

2:00pm - Seminar begins

4:00pm - Seminar ends


11:50am - Lobby open

12:00pm - Seminar begins

2:00pm - Seminar ends

About your speaker

Brendan Jarvis - Managing Founder, The Space in Between

Brendan is the Managing Founder of The Space InBetween, a company he founded in 2010. Previously an award-winning digital design studio, in 2020 it evolved into New Zealand's only specialist UX research practice. Brendan is on a mission to help organisations to make brave, informed and innovative product design decisions, recently opening New Zealand’s first world-class UX lab to make that possible.

What you'll get

  • Access to the seminar
  • Access to curated On-Demand learning video for this seminar
  • A dedicated learning artefact and further reading resources to deepen your knowledge of the seminar topic


  • Standard Ticket

    Tax: GST included
  • Student / unwaged

    Tax: GST included



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