Unlocking Impact: Weaving behavioural science into design practice

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Whether we are designing products, strategies, or touch points, we are all involved in trying to design something that people will actually use and benefit from. This means that the measure of success often sits with some form of observable behaviour change that demonstrates the connection between an improved customer experience and tangible business outcomes.

With a whole field dedicated to understanding the psychology of users, there has been significant interest in incorporating principles from behavioural science into design practices. The question then is how do we best incorporate the latest understandings of human behaviour from the world of behavioural science (e.g. psychology, neuroscience, behavioural economics) into our practice?

To help with this we’ve assembled a panel of applied behavioural scientists to discuss their role in enabling customer outcomes and explore how designers can use and leverage scientific principles of…