
Unlocking Impact: Weaving behavioural science into design practice
Mon, 30 Oct
|Zoom
A panel discussion on how designers can use and leverage scientific principles of human behaviour in their work.


Time & Location
30 Oct 2023, 12:00 pm – 1:00 pm NZDT
Zoom
About The Event
**Access this event for free with one of our memberships**
Whether we are designing products, strategies, or touch points, we are all involved in trying to design something that people will actually use and benefit from. This means that the measure of success often sits with some form of observable behaviour change that demonstrates the connection between an improved customer experience and tangible business outcomes.
With a whole field dedicated to understanding the psychology of users, there has been significant interest in incorporating principles from behavioural science into design practices. The question then is how do we best incorporate the latest understandings of human behaviour from the world of behavioural science (e.g. psychology, neuroscience, behavioural economics) into our practice?
To help with this we’ve assembled a panel of applied behavioural scientists to discuss their role in enabling customer outcomes and explore how designers can use and leverage scientific principles of…
Tickets
Early Bird
valid until 18 Oct or when the first 25 tickets are allocated. Whatever comes sooner.
$30.00
GST included
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$45.00
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Supporting access for students, the unwaged and participants experiencing economic hardship or disadvantage.
$10.00
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