Quantifying the Value of Design in Business

What do creative problem solvers love most? Finding solutions to problems. What do clients, colleagues and customers care about most? The value the solution delivers. Too often, designers struggle to define and articulate the value they deliver and as a result miss opportunities to become integral partners in business success - creating better customer experiences, driving opportunities for innovation and growth and creating sustainable and long term value.

Join us for this hands-on, interactive seminar where we’ll talk with Sam Lake, a Senior Manager at Accenture with a client portfolio across SE Asia, Middle East and Africa on quantifying the business value of design. Learn how to reframe perceptions of CX as ‘the fluffy sticky note department’ and use business language to lead value-based conversations with your colleagues, clients and customers. Dive into value models as mental frameworks for business casing and measuring impact as you build your commercial…