Quantifying the Value of Design in Business

What do creative problem solvers love most? Finding solutions to problems. What do clients, colleagues and customers care about most? The value the solution delivers. Too often, designers struggle to define and articulate the value they deliver and as a result miss opportunities to become integral partners in business success - creating better customer experiences, driving opportunities for innovation and growth and creating sustainable and long term value.

 

Join us for this hands-on, interactive seminar where we’ll talk with Sam Lake, a Senior Manager at Accenture with a client portfolio across SE Asia, Middle East and Africa on quantifying the business value of design. Learn how to reframe perceptions of CX as ‘the fluffy sticky note department’ and use business language to lead value-based conversations with your colleagues, clients and customers. Dive into value models as mental frameworks for business casing and measuring impact as you build your commercial practice resilience.

The Resilience Takeaway

Unlocking support and resources for design activity is often linked to demonstrating meaningful and measurable outcomes from customer-led approaches before we embark on them. Learn how to determine the ROI of design through value modelling and reframe the perception of customer-led design and innovation practices in your organisation.

Timings (NZT)

3:50pm - Lobby open

4:00pm - Seminar begins 

5:30pm - Seminar ends

AEST:

1:50pm - Lobby open

2:00pm - Seminar begins 

3:30pm - Seminar ends

SGT:

11:50am - Lobby open

12:00pm - Seminar begins 

1:30pm - Seminar ends

What you'll get

• Access to the seminar
• Access to curated On-Demand learning video for this seminar 
• A dedicated learning artefact to work on alongside the On-Demand learning video in your own time
• Sign up to the Seminar Series and save 35% off the ticket price + gain access to recordings and On Demand learning tools of previous seminars!