LIVESTREAM: Design Strategy - Bridging the gap between pipe cleaners and impact

Organisations are embracing the idea of Design Thinking. Design Sprints have become a service commodity in demand and new-age designers who specialise in curating and articulating the manifestations of the intangible through services, programmes, interfaces and experiences abound. So how come our organisations are still struggling with living up to their customer centric expectations, obsess with speed to market while clinging on to waterfall delivery models and measure outputs rather than outcomes?

Join us for a fireside chat with Chief Strategy Officer Katherine Barrow (with other panellists to be anounced) for a candid conversation on the attempt to move away from tickboxing off design to designing for impact. Explore mental models beyond design thinking to ensure our businesses can execute on our designs later on. Challenge your perspectives at the intersection of our practice, innovation and culture change and discuss how design strategy might bridge the gap between pipe cleaners and…