The Case for Sustainability - Designing at the intersection of people, planet & profit

**Access this event for free with one of our memberships**

Event description

In traditionally profit-led companies, making the case for investing in sustainable products and services can be challenging. Sustainability advocates have long worked up and down the organisational hierarchy to make sustainability top of mind and decision making - to varying degrees of success. And one might argue that CX folk are fairing similarly. For profit-led organisations to start shifting priorities (and associated funding) - what language, criteria and conditions need to be met for sustainability and customer priorities to become part of the corporate agenda?

Join us for at our next seminar with Fonterra’s Head of Digital Excellence, Innovation & Brand, Richard Nash, to hear first hand about a new signature product that sits at the intersection of customer needs, sustainability goals and profit metrics. Front footing transparency, the NZMP™ Carbon Footprinter is an industry leading digital tool to help customers calculate their emissions of New Zealand sourced NZMP products. Hear from Richard and his team about how they moved from walls of post-it notes, concurrent cross functional workstreams to full digital integration of a product that meets cusromer and business goals, precisely because of its sustainability focus.

Walk away with

• The business case for sustainability that attracts people, funding and attention from key decision makers
• The art of selling digital products as a key enabler for customers
• Approaches to building trust across the business for unfamiliar work/ways of working
• Metrics for measuring value of sustainable, customer informed products, services and initiatives

About your speaker

Richard is a seasoned digital professional with over 13 years of experience in the industry, specialising in digital strategy, communications, marketing, platform management, technology, data analytics, and customer experience. With experience across corporate, government, and agency sectors, he has led numerous successful digital initiatives that have enhanced brand visibility, driven value growth, increased engagement, and boosted customer adoption.

As a strategic thinker, Richard creates and executes digital strategies that align with business goals and deliver measurable results. He has a knack for matching business requirements to customer needs by creating innovative solutions that foster customer loyalty and satisfaction. Richard is passionate about leveraging technology to transform customer interactions and elevate the overall brand experience.

Format

5pm-5.30pm - Networking & light refreshments

5.30pm-7pm -  Seminar (and live stream) starts

7pm - post event networking & close.

Getting here

Fonterra is located in wynyard quarter with a wide range of bus connections. Check out at.govt.nz for your best travel route. Paid on street parking across wynyard quarter is also available through the AT parking app.