Perception vs Reality - a psychology based approach to uncovering customer needs

 The Conversation

Join us this month to hear from Cole Armstrong, Director at behavioural insights agency NeuroSpot to explore psychology based approaches to uncovering how people perceive and understand the world, instead of working with common notions of what we believe is their reality. 

Cole will share examples of where applied human psychology and human sense-making have led to better outcomes for customers and organisations alike. Sharing approaches that often require minimal resources, Cole will help us think how designers can support organisations dealing with today’s challenging environment of shifting perceptions of reality by keeping customers’ understanding of reality at the heart of our practice. 

Join us for this peer connect conversation with your community to share your stories, ask questions and learn from each other.

The Speaker

Cole Armstrong is the Founder and Director of NeuroSpot, a behavioural insights agency that provides deep insights into what users actually think and feel – rather than what they say they think and feel. At NeuroSpot, Cole conducts user research and behavioural design work to help organisations such as Countdown, Trustpower, AA Insurance and the Vodafone Warriors (amongst others) to better engage with their customers and users. Cole has a background in Psychology and Cognitive Neuroscience, and has worked across a range of commercial and public sector industries in NZ and around the world.

Timings (NZT):

11:50am - Lobby time

12:00pm - Peer Connect conversation begins

12:55pm - Peer Connect conversation ends

Timings (AEST):

09:50am - Lobby time

10:00am - Peer Connect conversation begins

11:00am - Peer Connect conversation ends

Timings (SGT):

07:50am - Lobby time

8:00am - Peer Connect conversation begins

9:00am - Peer Connect conversation ends

If you do not receive a confirmation email including a Zoom link after registering please email jodi@cxcollective.co.nz