From customers to employees - what happened when Trade Me turned UX research on themselves

Ruth Brown has spent most of her time at Trade Me out and about discovering what makes customers tick. In 2018, Ruth changed tack and focussed on the people inside the building. What makes employees tick?

During this interactive session, Ruth will take you through year one as Head of People Research at Trade Me. You’ll hear about how her first Employee Experience project (which was destined to end in more Foosball tables) was completely flipped when Trade Me worked out what their people actually wanted from their employer. You’ll learn about the differences and commonalities of customer and employee research and explore practical tools to use if you want to understand and improve the employee experience at your work place.

About Ruth Brown, Head of People Research - Trade Me

Ruth has spent much of her career understanding how people think, feel and behave. Her first love was engineering,…