Design Strategy - Bridging the gap between pipe cleaners and impact

Organisations are embracing the idea of Design Thinking. Design Sprints have become a service commodity in demand and new-age designers who specialise in curating and articulating the manifestations of the intangible through services, programmes, interfaces and experiences abound. So how come our organisations are still struggling with living up to their customer centric expectations, obsess with speed to market while clinging on to waterfall delivery models and measure outputs rather than outcomes?

Join us for a fireside chat with Chief Strategy Officer Katherine Barrow (with more panelists to be announced) for a candid conversation on moving away from tickboxing off design to designing for impact. Explore mental models beyond design thinking to ensure our businesses can execute on our designs later on. Challenge your perspectives at the intersection of our practice and culture change and discuss how design strategy might bridge the gap between pipe cleaners and impact for organisations, staff and customers.

This is the last CX Collective event for 2019 and will finish with a reflection exercise about our practice and our potential impact as designers. Due to the conversational nature of this event, we will keep the session to a smaller group with limited tickets available.

About Katherine Barrow, Chief Strategy Officer - Pixel Fusion

Katherine Barrow is a digital thought leader and Chief Strategy Officer (CSO) at Pixel Fusion – a pioneering digital product studio in New Zealand. As an inspiring facilitator and strategist she is passionate about empowering New Zealanders by growing their digital capability. 

“The tech industry has a tendency to focus on the next big thing– exciting innovations, new technologies, cool start-ups... This is all important, and exciting of course. But the real key to helping NZ become a truly digital country, is in helping existing NZ businesses get the basics of digital right.”

Her goal is to create pathways to innovation for every business in NZ, regardless of its size or level of digital skill. To this end, she dedicates time to the digital community–speaking at events and mentoring in programs such as Flux Accelerator, ASB Upstarts and 0.Ventures.

!ADDITIONAL PANELLISTS!

Jade Tang-Taylor - Designer, Dreamer, Doer 

Jade is super passionate about Design for Social Impact, with a focus on Diversity. She wears a few 'metaphorical hats' however, the most relevant ones to this CX Collective talk are Ethnic Diversity Strategy Activator at Foundation North and Associate at Centre for Social Impact.

When she's not immersing herself at work, she has a number of governance roles, community projects, cheesey side-hustles an a lil toddler on the go to keep her busy (and out of trouble).

Te Arepa Morehu, Service Design Chapter Lead - Westpac 

Ko Māhuhu-ki-te-rangi te waka

Ko Maungakiekie te maunga

Ko Waitematā te moana

Ko Ngāti Whātua te iwi

Ko Te Arepa Morehu tēnei

Te Arepa Morehu is a Service Design Chapter Lead at Westpac who is passionate about empowering those with connections to Aotearoa by growing their awareness of designing for outcomes that have an impact. His goal is to create opportunities and avenues for Innovation utilising protocols and models handed down through generations. He tries this on his kids daily and can safely say that success criteria is frequently not met, but takes it on the chin as a learning.

Nicola Halliday, CX Director - BNZ 

The common thread in Nicola's eclectic career which spans customer experience and service design, marketing and organisation development is her natural curiosity with how people interface with products, services and each other. She has honed this curiosity to inform her advanced practice as a designer, using human-centred design as a strategic tool across both the private and public sectors for diverse clients from agri-tech, technology and manufacturing industries as well local government.  She has previously worked in academia, leading the country’s first Master’s degree in strategic design and latterly, as a Design Catalyst at NZTE’s successful Better by Design programme. Coaching businesses to build design capability has become an inherent part of Nicola’s remit, hence, her understanding and the application of design and its associated tools is central to how she works as a CX and service designer. Nicola is currently CX Director at BNZ leading a team of designers and researchers across the bank’s everyday banking, lending and savings products 

Timings

5.30pm - Networking over drinks and nibbles

6.00pm - Introduction and fireside chat

6.30pm - Reflection activity and group debate

7.00pm - Event finish

7.30pm - Close

How to get here

Nearby on street parking is available. Please check at.govt.nz for the best way to and from the event.